Nestled in the lush, verdant embrace of Naeba Ski Resort, Fuji Rock Festival 2024 promised an unforgettable blend of music, nostalgia, and serendipity. As the sun dipped below the horizon on July 26th, the air was charged with an electric anticipation. The festival, now in its 25th year at Naeba, had grown into a pilgrimage for music lovers, a place where memories were made and cherished.
The journey to Fuji Rock began with a scenic train ride from Tokyo to Echigo-Yuzawa Station, a 90-minute escape from the urban sprawl into the heart of nature. We picked our rental right outside the station. Driving through the twists and turns of Naeba – exhausted and excited and a wee bit hangry looking for food; before the opening ceremony was a prelude to the adventure, that awaited.
On Day 1, the sprawling festival site unfolded like a dreamscape. The main entrance, adorned with vibrant banners and the hum of activity, welcomed us into a world where time seemed to stand still. The first day’s headliner, The Killers, had replaced Sza, setting the stage for an explosive start.
As I wandered through the labyrinthine paths of the festival, I encountered a tapestry of characters, each adding a unique thread to the festival’s rich fabric. There was Hiroshi, a local from Niigata, who had attended every Fuji Rock since its inception. His stories of past festivals, of rain-soaked nights and sun-drenched days, painted a vivid picture of the festival’s evolution.
Then there was Marie, a Norwegian backpacker, her eyes wide with wonder at her first Fuji Rock. She spoke of her love for Girl in Red, one of the up-and-coming artists performing this year. We bonded over our shared excitement for the weekend ahead, promising to meet up later for her set.
The vibe at Fuji Rock was a harmonious blend of tranquility and exhilaration. The festival’s commitment to sustainability was evident everywhere, from the biodiesel-powered Gypsy Avalon stage to the eco-friendly food stalls. The air was filled with the scent of diverse cuisines, tantalizing the senses as we navigated through the food areas.
The stages themselves were a marvel. The Green Stage, the heart of the festival, was a sprawling expanse where headliners like Kraftwerk and Noel Gallagher’s High Flying Birds would perform. The smaller stages, each with their unique charm, offered intimate experiences with artists like Erika de Casier and Christone “Kingfish” Ingram.
Music at Fuji Rock was a journey through genres and emotions. Kraftwerk’s performance was a mesmerizing blend of techno-pop and visual artistry, their pioneering sound resonating with the crowd. Turnstile’s energetic set had the audience in a frenzy, while Yussef Dayes’ jazz rhythms provided a soulful interlude.
One of the standout moments was Angie McMahon’s set at the White Stage. Her raw, emotive voice cut through the evening air, leaving the audience spellbound. As she sang “Slow Mover,” I felt a wave of nostalgia wash over me, memories of past loves and lost moments surfacing with each note.
As night fell, the festival grounds transformed into a realm of enchantment. The Pyramid Garden, with its candle-lit installations and serene ambiance, became a haven for those seeking a moment of quiet reflection. It was here that I met Yuki, a fellow music lover with a shared passion for the ethereal sounds of Floating Points.
I made friends of strangers; our conversations flowing as effortlessly as the music around us. There was a magical quality to our connection, a sense of serendipity that only Fuji Rock could conjure. As we watched the fireworks light up the night sky, I couldn’t help but feel a deep sense of gratitude for this unexpected romance of the moments.
The second day’s lineup promised a diverse array of performances, from the psychedelic sounds of Yin Yin to the bluesy riffs of Christone “Kingfish” Ingram.
One of the highlights was the surprise performance at the Naeba Shokudo stage. Junji Ikehata, leading the Naeba Ongaku Totsugekitai, delivered an electrifying set that had the audience dancing with abandon. The intimate setting of the Shokudo stage, combined with the infectious energy of the performers, made for a truly memorable experience.
Fuji Rock was as much about the people as it was about the music. I met Hana, a Tokyo-based artist who had created a series of installations for the festival. Her work, inspired by the natural beauty of Naeba, added a layer of artistic depth to the festival experience. We spent an afternoon exploring the art installations, our conversations drifting from the creative process to the transformative power of music.
Then there was Tom, an expat from London who had made Japan his home. His love for Fuji Rock was infectious, his stories of past festivals filled with laughter and nostalgia. Together, we navigated the bustling OASIS area, sampling the diverse culinary offerings and soaking in the vibrant atmosphere.
As the festival drew to a close, a sense of nostalgia began to settle in. The final day’s performances were a bittersweet reminder of the fleeting nature of these moments. Noel Gallagher’s High Flying Birds delivered a powerful set. Ride at Red Marquee was a surprising gratification with their anthems and Oasis cover echoing through the mountains and leaving a lasting impression on the audience.
One of the most poignant moments was Rufus Wainwright’s performance at the White Stage. His hauntingly beautiful voice, combined with the picturesque backdrop of the Naeba mountains, created a moment of pure magic. As he sang “Going to a Town,” I felt a deep connection to the music, a sense of shared experience with everyone around me.
As the final notes of the festival faded into the night, there was a collective sense of gratitude and fulfillment. Fuji Rock 2024 had been a journey through music, memories, and magic, a celebration of the human spirit and our shared love for the arts.
The people I had met, the music that had moved me, and the moments of unexpected romance and connection all blended into a tapestry of memories that I would carry with me.
Fuji Rock Festival 2024 was more than just a music festival; it was a celebration of life, a reminder of the beauty of human connection and the power of music to bring us together. As I left Naeba, I carried slivers of the people I had met, the music that had moved me, and the moments of unexpected romance and connection all blended into a tapestry of memories.
I knew that I would return, drawn back by the promise of new adventures and the enduring magic of Fuji Rock.
Copyright©Neer

